This project involved developing a comprehensive visual identity for WildSights Sweden, specifically for their live streaming digital map feature. The goal was to connect nature enthusiasts worldwide with authentic Swedish wilderness experiences, evoking feelings of calm and curiosity through a distinctive visual language.
The core challenge was to design a compelling visual identity for WildSights Sweden's digital map livestreaming function. The identity needed to evoke tranquility and curiosity, conveying an authentic Swedish nature experience to a global audience.
Our process began with thorough task clarification and group division for efficiency. We established a written design brief. This brief aligned the team on the project's essence, desired emotions, and key messaging. It set a clear strategic direction.
A central part of our approach was the iterative development of the logo, heavily influenced by feedback. An initial draft, using a red dot for "live," was created. However, feedback from early testing revealed insufficient clarity. This critical input directly led to the redesign of the logo. It now incorporates clearer transmission signals. This explicitly conveys the live streaming nature and resulted in the final logo.
Typography was chosen for contrast. "Teenage Workhood" was selected for a natural, irregular aesthetic in headlines. This was balanced by "Fivo Sans" for readability in body text. Color decisions aligned with brand messaging. Red was chosen for "live," and green for "nature."
The project delivered a distinct visual identity with several key elements. The Logo is a compelling design merging a pine tree symbol with dynamic transmission signals. It is adaptable for various sizes and formats. For Typefaces, "Teenage Workhood" is used for headlines. "Fivo Sans" is used for body text. This provides effective contrast. The Color Palette was carefully curated. It features Golden Sunset, Vivid Coral Red, Deep Forest Green, and Midnight Black. Red signifies "live," while green represents nature. A defined Visual Manér emphasizes authentic photographic nature imagery.
Deliverables also included a comprehensive Moodboard that guided the aesthetic direction. A series of Visualizations demonstrated the effective application of the new visual identity across various digital interfaces, showcasing its practical implementation.
This project deepened my understanding of the design process, emphasizing that a thorough approach requires time. I gained proficiency with design software. I realized the critical importance of grasping a brand's core values to ensure authentic visual representation.
External feedback proved invaluable. It highlighted how sustained design work can lead to overlooking flaws. This makes an external perspective crucial for identification and rectification. Specific input led to adjustments in slogan size and the refinement of logo signals for clarity. Discussions also explored the logo's adaptability. A thought-provoking challenge involved conceptualizing how to uniquely visualize Swedish nature (like "allemansrätten") to differentiate it globally.
While inherent project constraints limited pure innovation, the project provided a valuable opportunity to explore novel graphic expressions. This included seamlessly integrating nature and technology visually. The importance of effective group collaboration and proactive initiative was strongly reinforced. These dynamics significantly propel a project forward and prevent stagnation. Moving forward, I am eager to delve deeper into typography. This area fascinated me due to its boundless possibilities for creative experimentation. Additionally, I aspire to further explore the graphic design profession, as this course, like preceding ones focused on graphic design, has consistently captivated my interest and enjoyment.