Turning a global challenge into thumb-stopping visual activism

Role
Illustrator
InDesign
Overview
For UN Day 2024, I designed a poster to promote a conference on the UN's Global Goals. The brief required a Pop Art aesthetic, specific event information, and a focus on Goal 4 : Quality Education. The challenge was to make an academic topic feel energetic and approachable—something that would actually make people stop and look, not just another conference flyer.
Project Background
The assignment was to create a poster to raise awareness for UN Day 2024 and a seminar on the global goals. I was tasked with focusing on Goal 4: Quality Education. The aim was to attract people to a planned conference in Stockholm by creating a poster that communicates a sense of joy and approachability. The poster's design was based on the Pop Art style.
My design process had a number of mandatory constraints that I had to adhere to. I was required to choose a specific style (Pop Art) and include a predetermined text with all the necessary information for the event.
Design Approach
Typography
I chose Bangers, a comic book-inspired font that connects directly to Pop Art's roots. Varied font sizes and strategic tracking guide the eye through the hierarchy—you know exactly what to read first.
Color & Composition
Vibrant pink and yellow geometric shapes create energy and movement. The black text grounds everything, providing contrast and ensuring readability without killing the playful vibe. I used asymmetrical balance to keep the composition dynamic.
The Goal
Make it jump off the wall. Make it memorable. Make someone actually want to attend a UN seminar.
What I Learned
This project taught me to kill my darlings and actually listen to feedback. My first version felt safe — too polished, not enough energy. After critique, I pushed the contrast harder, made the type bolder, and let the composition breathe.
Key take aways
If I did this again, I'd explore more iterations before landing on a final direction. The breakthrough came late in the process — I want to get there faster next time.

