Bringing History to Life at Tumba Paper Mill Museum.
Bringing History to Life at Tumba Paper Mill Museum.
Bringing History to Life at Tumba Paper Mill Museum.
From Insights to Impact: Building Engagement with Digital Tools for Tumba Paper Mill Museum
ResumeRole
Role
Role
UX/UI designer and project manager
UX/UI designer and project manager
Timeline
Timeline
Timeline
5 weeks
5 weeks
Tools
Tools
Tools
Figma
Figma
Figma
Miro
Miro
Miro
Overview
Overview
Overview
This design project was undertaken in close collaboration with Statens historiska museer (SHM), specifically focusing on Tumba Bruksmuseum. The primary goal was to address the challenge of digitally activating the museum's historical mill area. The project sought to optimize the utilization of this unique space, aiming to significantly increase visitor engagement and create a more profound and memorable experience for all guests. The initiative recognized the potential of digital solutions to enhance, rather than replace, the physical museum visit.
This design project was undertaken in close collaboration with Statens historiska museer (SHM), specifically focusing on Tumba Bruksmuseum. The primary goal was to address the challenge of digitally activating the museum's historical mill area. The project sought to optimize the utilization of this unique space, aiming to significantly increase visitor engagement and create a more profound and memorable experience for all guests. The initiative recognized the potential of digital solutions to enhance, rather than replace, the physical museum visit.
This design project was undertaken in close collaboration with Statens historiska museer (SHM), specifically focusing on Tumba Bruksmuseum. The primary goal was to address the challenge of digitally activating the museum's historical mill area. The project sought to optimize the utilization of this unique space, aiming to significantly increase visitor engagement and create a more profound and memorable experience for all guests. The initiative recognized the potential of digital solutions to enhance, rather than replace, the physical museum visit.
Discover
Discover
Discover
Empathy Phase
Empathy Phase
Empathy Phase
Target Group
Target Group
Target Group
The project started with meetings and discussions with the museum’s contact person to define the target audience. The focus was on parents with children and older visitors, excluding teenagers and young adults. However, children and families were still considered an important visitor segment.
The project started with meetings and discussions with the museum’s contact person to define the target audience. The focus was on parents with children and older visitors, excluding teenagers and young adults. However, children and families were still considered an important visitor segment.
The project started with meetings and discussions with the museum’s contact person to define the target audience. The focus was on parents with children and older visitors, excluding teenagers and young adults. However, children and families were still considered an important visitor segment.
Data Collection
Data Collection
Data Collection
Data was collected via interviews and observations both at the museum and in the nearby town center due to low visitor availability. Insights were organized into an empathy map to gain a comprehensive understanding of visitor experiences.
Data was collected via interviews and observations both at the museum and in the nearby town center due to low visitor availability. Insights were organized into an empathy map to gain a comprehensive understanding of visitor experiences.
Data was collected via interviews and observations both at the museum and in the nearby town center due to low visitor availability. Insights were organized into an empathy map to gain a comprehensive understanding of visitor experiences.
Insights
Insights
Insights
Many visitors associate the venue mainly with the café, not the museum.
Many visitors associate the venue mainly with the café, not the museum.
Many visitors associate the venue mainly with the café, not the museum.
Older visitors are hesitant regarding digital tools.
Older visitors are hesitant regarding digital tools.
Older visitors are hesitant regarding digital tools.
Visitors seek increased engagement through activities and events.
Visitors seek increased engagement through activities and events.
Visitors seek increased engagement through activities and events.
There is a desire for more personal and memorable experiences.
There is a desire for more personal and memorable experiences.
There is a desire for more personal and memorable experiences.
SWOT Analysis
SWOT Analysis
SWOT Analysis
Strengths include the historic environment and café; weaknesses cover limited marketing and few visitors; opportunities involve events and digital solutions; while funding uncertainties and policy changes represent threats.
Strengths include the historic environment and café; weaknesses cover limited marketing and few visitors; opportunities involve events and digital solutions; while funding uncertainties and policy changes represent threats.
Strengths include the historic environment and café; weaknesses cover limited marketing and few visitors; opportunities involve events and digital solutions; while funding uncertainties and policy changes represent threats.
Define
Define
Define
Point of View
Point of View
Point of View
Based on empathy findings, a clear problem statement was formulated to focus the project on optimizing the area’s use to enhance engagement and create memorable experiences. Game-changers helped frame both radical and realistic solution ideas.
Based on empathy findings, a clear problem statement was formulated to focus the project on optimizing the area’s use to enhance engagement and create memorable experiences. Game-changers helped frame both radical and realistic solution ideas.
Based on empathy findings, a clear problem statement was formulated to focus the project on optimizing the area’s use to enhance engagement and create memorable experiences. Game-changers helped frame both radical and realistic solution ideas.
Personas
Personas
Personas
Three personas were developed to represent the diversity of visitor needs, pain points, and digital competencies, guiding user-centered solution design.
Three personas were developed to represent the diversity of visitor needs, pain points, and digital competencies, guiding user-centered solution design.
Three personas were developed to represent the diversity of visitor needs, pain points, and digital competencies, guiding user-centered solution design.
Design Challenge
Design Challenge
Design Challenge
The central design challenge was how to optimize the use of the expansive Tumba Bruksmuseum area in a way that increases visitor engagement and creates memorable experiences. This required balancing the preservation of historical authenticity with the introduction of interactive digital elements that motivate exploration and learning without overwhelming the space or alienating visitors less comfortable with technology.
The central design challenge was how to optimize the use of the expansive Tumba Bruksmuseum area in a way that increases visitor engagement and creates memorable experiences. This required balancing the preservation of historical authenticity with the introduction of interactive digital elements that motivate exploration and learning without overwhelming the space or alienating visitors less comfortable with technology.
The central design challenge was how to optimize the use of the expansive Tumba Bruksmuseum area in a way that increases visitor engagement and creates memorable experiences. This required balancing the preservation of historical authenticity with the introduction of interactive digital elements that motivate exploration and learning without overwhelming the space or alienating visitors less comfortable with technology.
Develop
Develop
Develop
Ideation Phase
Ideation Phase
Ideation Phase
The team brainstormed individual ideas, then voted and combined them. AR/VR was excluded due to security constraints. The chosen concept was a digital map paired with an interactive quiz trail, culminating in a personalized souvenir banknote for visitors.
The team brainstormed individual ideas, then voted and combined them. AR/VR was excluded due to security constraints. The chosen concept was a digital map paired with an interactive quiz trail, culminating in a personalized souvenir banknote for visitors.
The team brainstormed individual ideas, then voted and combined them. AR/VR was excluded due to security constraints. The chosen concept was a digital map paired with an interactive quiz trail, culminating in a personalized souvenir banknote for visitors.
Prototype Phase
Prototype Phase
Prototype Phase
An interactive map with clickable historic buildings was created, integrated with the quiz. Visitors used QR codes to answer questions. After completing the quiz, they received a screen with results and an emailed personalized banknote.
An interactive map with clickable historic buildings was created, integrated with the quiz. Visitors used QR codes to answer questions. After completing the quiz, they received a screen with results and an emailed personalized banknote.
An interactive map with clickable historic buildings was created, integrated with the quiz. Visitors used QR codes to answer questions. After completing the quiz, they received a screen with results and an emailed personalized banknote.
Testing Phase
Testing Phase
Testing Phase
MVP Test Guide
MVP Test Guide
MVP Test Guide
An MVP workshop generated a test guide to iteratively validate with user feedback. Initial tests with peers yielded mixed reactions.
An MVP workshop generated a test guide to iteratively validate with user feedback. Initial tests with peers yielded mixed reactions.
An MVP workshop generated a test guide to iteratively validate with user feedback. Initial tests with peers yielded mixed reactions.
User Studies
User Studies
User Studies
Testing was conducted in two locations: at the museum with senior visitors and in the town center with parents of young children who had not visited before. The prototype was well received as fun and engaging, but challenges were identified: small font size causing readability issues for seniors, clarity of questions, prototype’s lack of mobile responsiveness, and a complicated QR code scanning process.
Testing was conducted in two locations: at the museum with senior visitors and in the town center with parents of young children who had not visited before. The prototype was well received as fun and engaging, but challenges were identified: small font size causing readability issues for seniors, clarity of questions, prototype’s lack of mobile responsiveness, and a complicated QR code scanning process.
Testing was conducted in two locations: at the museum with senior visitors and in the town center with parents of young children who had not visited before. The prototype was well received as fun and engaging, but challenges were identified: small font size causing readability issues for seniors, clarity of questions, prototype’s lack of mobile responsiveness, and a complicated QR code scanning process.
Testing Insights
Testing Insights
Testing Insights
Senior visitors had difficulty reading small fonts used in the prototype.
Senior visitors had difficulty reading small fonts used in the prototype.
Senior visitors had difficulty reading small fonts used in the prototype.
Participants reported that quiz questions could be clearer and more engaging.
Participants reported that quiz questions could be clearer and more engaging.
Participants reported that quiz questions could be clearer and more engaging.
The prototype was not fully optimized for mobile devices, causing usability friction.
The prototype was not fully optimized for mobile devices, causing usability friction.
The prototype was not fully optimized for mobile devices, causing usability friction.
Visitors found the QR code scanning process cumbersome and confusing.
Visitors found the QR code scanning process cumbersome and confusing.
Visitors found the QR code scanning process cumbersome and confusing.
Deliver
Deliver
Deliver
Solution Overview
Solution Overview
Solution Overview
An interactive digital map and integrated quiz transform the Tumba Bruksmuseum experience. Visitors use innovative navigation and explore the historic outdoor area with clear direction and engaging, site-specific activities. Integration with the museum’s digital companion platform ensures easy rollout and a consistent experience for all visitor groups.
An interactive digital map and integrated quiz transform the Tumba Bruksmuseum experience. Visitors use innovative navigation and explore the historic outdoor area with clear direction and engaging, site-specific activities. Integration with the museum’s digital companion platform ensures easy rollout and a consistent experience for all visitor groups.
An interactive digital map and integrated quiz transform the Tumba Bruksmuseum experience. Visitors use innovative navigation and explore the historic outdoor area with clear direction and engaging, site-specific activities. Integration with the museum’s digital companion platform ensures easy rollout and a consistent experience for all visitor groups.
Engagement and Impact
Engagement and Impact
Engagement and Impact
This gamified format motivates exploration, learning, and deeper connection with the museum’s story. The flexible, self-guided quiz makes the site accessible and exciting for families, school groups, and individual learners, turning each visit into an unforgettable discovery.
This gamified format motivates exploration, learning, and deeper connection with the museum’s story. The flexible, self-guided quiz makes the site accessible and exciting for families, school groups, and individual learners, turning each visit into an unforgettable discovery.
This gamified format motivates exploration, learning, and deeper connection with the museum’s story. The flexible, self-guided quiz makes the site accessible and exciting for families, school groups, and individual learners, turning each visit into an unforgettable discovery.
Reflections & Key Learnings
Reflections & Key Learnings
Reflections & Key Learnings
Carefully crafted digital experiences can enrich physical sites without costly renovations.
Carefully crafted digital experiences can enrich physical sites without costly renovations.
Carefully crafted digital experiences can enrich physical sites without costly renovations.
Deep user and staff research was essential for developing relevant, practical solutions.
Deep user and staff research was essential for developing relevant, practical solutions.
Deep user and staff research was essential for developing relevant, practical solutions.
Cycles of improvement enabled a solution that truly fits visitor needs and museum constraints.
Cycles of improvement enabled a solution that truly fits visitor needs and museum constraints.
Cycles of improvement enabled a solution that truly fits visitor needs and museum constraints.
The digital features are designed to complement, not overshadow, the site's authentic setting and narrative.
The digital features are designed to complement, not overshadow, the site's authentic setting and narrative.
The digital features are designed to complement, not overshadow, the site's authentic setting and narrative.
Prototype
Prototype
Prototype
Due to the project's prototyping scope, the prototype's full interactive features are dependent on physical QR codes and do not function independently.
Due to the project's prototyping scope, the prototype's full interactive features are dependent on physical QR codes and do not function independently.
Due to the project's prototyping scope, the prototype's full interactive features are dependent on physical QR codes and do not function independently.